By Vittorio Magnago Lampugnani

The cycle of production and consumption, artificially accelerated by advertising and marketing, has characterised our society for decades. This cycle has recently also taken hold of the architecture of the city, leading to a waste that is both economically and ecologically unacceptable. The destruction of buildings that are not actually obsolete is just as questionable as the production of extravagant architectures for which there is no real need.